How to Choose a Clean Supplement (Without Falling for the Hype)

When it comes to supplements, the term "clean" is everywhere — on labels, in ads, and all over social media. But what does it really mean? And how can you tell the difference between genuine quality and clever marketing?

Choosing a clean supplement requires more than just trusting buzzwords. Here’s what to look for if you want a product that actually aligns with wellness — and not just branding.

1. Look past the front label.
Words like "clean," "natural," and "pure" aren’t regulated. They sound great, but don’t actually guarantee anything. Flip the bottle around and read the ingredient list. Clean supplements should use minimal, recognizable ingredients — and avoid artificial dyes, synthetic fillers, preservatives, or flavor enhancers. If the label reads like a chemistry textbook, think twice.

2. Watch out for proprietary blends.
Proprietary blends are combinations of ingredients grouped together under a single dose, meaning brands don’t have to disclose how much of each ingredient you’re getting. That’s a red flag. You should know exactly what you’re putting in your body and in what quantity. Clean supplements value transparency, not secrecy.

3. Prioritize third-party testing.
Third-party testing ensures that what’s on the label is actually in the bottle — and nothing else. It’s also a sign that the brand is willing to be held accountable. Look for phrases like "third-party tested," "GMP-certified," or "manufactured in an FDA-registered facility."

4. Know your personal health goals.
Clean is good — but relevance matters too. Don’t take a sleep supplement if your main issue is digestion. Look for products that target what you need and are formulated specifically for that outcome. Bonus points if the brand provides research or clinical data to support their ingredients.

5. Less hype, more honesty.
Clean supplement brands don’t need to scream. They’ll often communicate through clarity, education, and sourcing — not just aesthetics.

Bottom line: A truly clean supplement is clear about what it offers, why it works, and what’s in it — no guesswork required